from The Conservative Treehouse:
Finding solid information, accurate data, to update the perspective of the ongoing boycott of Bud Light products is a little challenging. You would think the data would be easily found; alas, in this era of hyper partisanship, data that would reflect the truth of the situation is less visible. Go figure.
That said, this market share report from Union does give us a little more perspective on the outcome. According to the market share report, the decline in Bud Light sales overall is 34.2% over the past six months. Interestingly, some regions have much larger declines than others. For California, “Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12%.”