from The National Pulse:
CNN is introducing a paywall that will limit access to its online content unless people pay a fee. The corporate news network, which has struggled to meet revenue expectations, will require a $3.99 monthly subscription to view unlimited content on its website. An ill-fated attempt at launching a subscription-based streaming service, CNN+, helped precipitate the firing of the network’s prior CEO, Chris Licht, after just over a year on the job in 2023. CNN+ lasted just 30 days before being abandoned.
According to Alex MacCallum, CNN’s executive vice president of digital products and services, non-subscribers will have access to only a limited number of free articles before being prompted to subscribe.
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The National Pulse reported in May that the corporate news network was seeing its lowest ratings in 30 years. Audiences appear to have largely abandoned CNN due to its lack of coherent programming and political bias.
In July, CNN media correspondent Hadas Gold acknowledged that reporters failed to cover President Joe Biden’s declining cognitive state out of fear that it would help the 2024 Republican presidential nominee, former President Donald J. Trump.
Meanwhile, the current CNN CEO, Mark Thompson, has pushed layoffs and investment in artificial intelligence (AI) automation to cut costs. In July, Thompson said he also envisioned a subscription service that would generate over $1 billion in revenue. Additionally, the corporate media network inked a deal to carry content licensed from the Associated Press, resulting in further cuts to its own newsroom.
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