Australian Underwear Company Sparks Backlash For Using Bearded Man To Model Bikini

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by Niamh Harris, The Peoples Voice:

The Australian underwear company Bonds has sparked a backlash after using a bearded, non-binary person to model a bikini.

The company used two non-binary models with ‘they/them’ pronouns to advertise its $18.99 ‘Retro Rib™ Seamless Tonal Hi Bikini’ as part of its Pride 2024 range.

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The bikini is part of a collection to promote its Pride campaign which showcases transgender models, drag queens, and other people who identify as gay, bisexual and pansexual.


The Mail Online reports: But one of the models, ‘Mikey’ – who is 1.99m tall and has a beard and a bulge under his bikini bottoms – has outraged some customers who are now calling for a boycott.

‘Just another company to never buy from again,’ wrote one Twitter user.

‘Go woke go broke come on people!’, another wrote.

The product listing was flooded with one-star reviews from irate customers.

‘I use to buy Bonds (but) I will no longer do so, seeing a man wearing women’s garments is seriously off-putting,’ wrote one reviewer.

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