by JD Rucker, Discern Report:
You probably knew it was bad. You may not know just how bad things have gotten in the last week at Fox News.
Fox News received the worst ratings news it has ever experienced on Friday, marking the continued implosion of the previously top-rated cable news channel. As Dailywire’s Matt Walsh revealed on Facebook, their trajectory is likely worse than most even realize.
For 120 straight weeks, Fox News was the most-watched cable news network in primetime. Its main competitors, MSNBC and CNN, never came close. In the key advertising demographic — people between the ages of 25 and 54 — Fox News was the undisputed leader. But last week, after nearly two months of declining ratings following the ouster of Tucker Carlson, Fox News’ streak came to an abrupt and very unceremonious end. Last Friday, Fox News recorded its worst performance in primetime in the network’s history. Just 109,000 people between the ages of 25 to 54 tuned into Tucker Carl
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How bad is that? To put it in context, “Fox News Tonight” was ranked 41st out of all cable news shows on Friday. This is the time slot that used to routinely be ranked number one. Now YouTube streams of people playing with Legos get more viewers. And keep in mind — Fox News attracted those 109,000 viewers on a very busy news night, after the announcement of Donald Trump’s indictment. Not many people cared what Fox News anchors had to say about the indictment of a presidential frontrunner.
Whatever you make of that, it’s clear that the implosion of Fox News is well underway. And it’s showing no signs of stopping. Last week, as Tucker discussed on his Twitter show Thursday, Fox News executives publicly condemned a veteran producer who wrote a banner criticizing Joe Biden. Five years ago, the banner wouldn’t have attracted any attention whatsoever. But under the current leadership at Fox News, it led to the producer leaving the network within 48 hours.
That banner is the most interesting thing that’s happened in that time slot for about two months, so of course Fox News cracked down on it. What’s happening at Fox feels familiar. The network is on the same trajectory we saw with Bud Light, then Target. Fox News executives, for some reason, are destroying their own product, and now they’ve lost the trust of their customer base.
Fox News Is Worse Than Anheuser-Busch and Target
For some conservatives, the exodus from Fox News began years ago. Others, including me, stopped watching following the 2020 election. Most who have abandoned the network took the firing of Tucker Carlson as the last straw. But there are more people to prompt to leave, and that prompting starts with us.
