A Handful of Companies Control the Global Propaganda

In her book “One Idea to Rule Them All, Reverse Engineering American Propaganda,” Michelle Stiles reveals how the American public (and indeed the global population at large) have been indoctrinated and conned by public relations (PR) companies that run the globalist cabal’s propaganda campaigns. I will be interviewing Michele shortly for this book.

The PR agency creates a global media plan for a given client. It decides the articles to be written and where they’re to appear. It then decides where ads will run and when. So, while drug companies appear to have a rather direct influence over media, it’s really the PR firms that wield the greatest control, especially when it comes to the organization of it all.

They make sure the same message is distributed in many different places in a cohesively timed fashion. As such, PR companies are a central cog in the global propaganda machine and need to be understood as such.

On a side note, there are two designations for PR companies: public relations firms and ad agency holding companies. Ad agency holding companies do public relations but are primarily ad agency based.

A Russian Nesting Doll Model of the World

As detailed in “Who Owns the World?” a handful of private investment companies dominate every aspect of our lives and own everything we spend our money on, from food and beverages to clothing, travel, housing and just about everything else you can think of.

While there appear to be hundreds of competing brands on the market, like Russian nesting dolls, larger parent companies own multiple smaller brands. In reality, all packaged food brands, for example, are owned by a dozen or so larger parent companies.

These parent companies, in turn, are owned by shareholders, and the largest shareholders are the same in all of them: Vanguard and Blackrock. These institutional investors also own each other. They’re shareholders in each other’s companies, which erodes the concept of competition and strengthens the global monopoly even further.

Four Ad Holding Companies Dominate the Media Landscape

The four largest ad holding companies in the world are currently the Publicis Groupe, WPP, the Omnicom Group and the Interpublic Group, and Stiles notes, all are “deeply interlocked with the corporate media, the military-industrial complex, and the policy elites.”

Each agency, in turn, has smaller subsidiaries and affiliates, again giving us the illusion that there are far more players than there really are. And, as with everything else, Vanguard and/or BlackRock are among the top 10 shareholders in these top four ad agency holding companies. They also own major media companies, and the largest drug companies.

For clarity, in her book, Stiles lists the top three as WPP, Omnicom and Interpublic, but as of November 2021, Publicis surpassed WPP in terms of market value, nabbing the No. 1 spot as the world’s largest ad holding company.¹ WPP still has a larger annual revenue, though. That said, all four boast multibillion-dollar annual revenues. In 2022:

• London-based WPP, which has agencies in 112 countries, made $17.847 billion.² Noteworthy clients include Amazon, Microsoft, NBC, Healthline, the World Economic Forum (WEF) and Pfizer.
• Publicis made $14.957 billion³ serving clients within the technology, pharmaceutical and banking industries.
• New York City-based Omnicom made $14.289 billion⁴ from its 200+ agencies, which service more than 5,000 corporate brands, universities, nonprofits and nongovernmental organizations (NGOs).
• The Interpublic Group’s revenue was $10.928 billion,⁵ and its clientele include the U.S. Army, ABC, Columbia Records, Unilever, U.S. Bank, Facebook and ExxonMobil, just to name a few.

According to Stiles, an estimated two-thirds to 80% of the content broadcast and published by corporate media comes from public relations firms. In other words, most so-called mainstream media “news” is propaganda.

Remarkably, when you add the revenues of these top four ad holding companies together, it’s still below $60 billion, which seems a modest price to control up to 80% of the global mainstream media landscape. Clearly, it’s money well-spent, from the globalist’s perspective.