by William Upton, The National Pulse:
Former First Lady Michelle Obama launched a new podcast with her brother, IMO with Michelle Obama and Craig Robinson—but you can’t be blamed if you didn’t know. Despite an intense marketing campaign, the digital offering garnered only around 12,000 subscribers in its first 14 hours on YouTube earlier on Thursday. Even several hours later, that number still stood at just over 20,000.
While Apple Podcasts and Spotify do not publish real-time subscriber numbers, on neither site does IMO boast more than a few thousand reviews, with around 8,000 on Apple and just under 5,000 on Spotify. The podcast has received disproportional media attention and paid promotion, which typically translates to fairly quick success. However, that isn’t the case with the Michelle Obama offering.
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Dramatic media headlines speculating about a possible divorce, based on a rather mundane complaint the former First Lady makes regarding her husband Barack Obama, do not even seem to be enough to generate listener interest.
Discussing their marriage, Mrs. Obama told her brother, “Barack, you know, he had to adjust to what ‘on time’ was for me.” She continued, revealing that former President Obama would wait until the last minute to use the bathroom or find his glasses when the family was about to leave.
“I was like, ‘Dude, a 3 o’clock departure means you’ve done all that,’ you know, it’s like, don’t start looking for your glasses at the 3 o’clock departure,” Mrs. Obama recalled, though she conceded her husband has gotten more timely: “He’s improved over 30 years of marriage, but that was a ‘you must adjust.’”
While the former First Lady’s absence from Jimmy Carter‘s funeral and President Donald J. Trump‘s inauguration—both attended by former President Obama—has fueled separation rumors, this remains speculation.
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