by Brandon Smith, Alt Market:
Years ago when the woke takeover of government and popular media was hitting a crescendo, I often struggled to put the horrifying development into the proper words. That is to say, woke isn’t just about DEI or blaming the “patriarchy” – These things are tools that leftists use, but the goal of the movement has always been the destruction of the western world. Woke represented the perverse inversion of every aspect of western society and human morality – To explain such evil requires a concise analysis.
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In the movie ‘Platoon’, directed by Oliver Stone, Charlie Sheen’s character is a young soldier cast into the nightmare of the Vietnam War. Regretting his decision to volunteer, he makes a disturbing observation:
“Hell is the impossibility of reason. That’s what this place feels like. Hell.”
This description perfectly summarizes the core aspirations of the woke movement; to create a world where all reason is impossible. A world where all logic and critical thought are admonished. A world where lies are celebrated and the truth is treated as treason. A society that’s not allowed to claim its own heritage because it has been labeled “racist”. A culture perpetually walking on eggshells as leftist hall monitors loom over us, gatekeeping our every moment. What we witnessed as a society over the past decade has been a calculated nuclear attack on the very fabric of the human soul.
Some of us saw these developments within the PC movement coming. However, it’s a very different experience to predict a calamity vs living through that calamity. To see a living breathing monster in action can be daunting.
There was a point, I believe, in 2021-2022 where we came within a razor’s edge of civil war. You could feel it in the air; millions of Americans were fed up and ready to wipe the political left off the face of the Earth (such a conflict might still happen). I don’t think progressives realize how lucky they are that conservatives are patient.
At bottom, the outcome of the 2024 election represents a total condemnation of the woke religion. Even if you don’t like Donald Trump or the GOP in general, there is no denying that the Democrats lost because they embraced far-left zealotry. Kamala Harris, a DEI candidate, is the ultimate example of Get Woke, Go Broke (her campaign spent over a billion dollars, putting them in the red, only to lose the presidency anyway).
In light of this great turning point in our cultural history and because 2024 is quickly coming to a close, I just want to relate a few observations on why the woke cult lost and applaud some of the much needed changes that are happening in our nation’s return to normalcy.
Celebrities And The Media Don’t Matter Anymore
The worship of corporate icons has ended. Hollywood is dying. Most studios are now scrambling to get rid of their DEI programs and put out content that appeals to conservatives (or at the very least, content that doesn’t piss us off). Actually putting out products that make your customers happy instead of acting like the customers owe you something? Imagine that…
For generations Hollywood and the media have treated Americans like a captive audience beholden to the establishment. In recent years, though, a new trend developed in which companies simply stopped trying to cater to audiences and began acting as if we are REQUIRED to consume their woke content. Communists despise the free market, not because of wealth inequality, but because the existence of consumer choice forces the elites to serve the public rather than the public serving them.
