by Christopher Tomlinson, The National Pulse:
Several top CNN personalities may soon be without work as the broadcaster considers firing hundreds of workers amid dismal election ratings. Several key network personalities, including Wolf Blitzer and Jake Tapper, have been refused raises, as new rounds of firings are expected to occur in the coming weeks and months.
The firings are claimed to center primarily on production staff, and reporters and others will be expected to fill in the gaps. Reporter Dylan Byers notes, “Redundant assignments will be nixed, and various divisions will be reduced or even eliminated.”
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CEO Mark Thompson is expected to implement the changes, which will attempt to make the network more competitive after ratings plummeted under former CNN head Chris Licht. Thompson has already implemented some changes at CNN, including scrapping the network’s opinion section in August of this year. He also fired around a hundred employees as part of restructuring in July.
Licht’s tenure as head of the network saw ratings decline to 800,000 in prime time. Under CEO Jeff Zucker, whom Licht replaced, the network saw highs of 13.3 million viewers in prime time. CNN is now one of the lowest-rated news networks on cable and could only manage 5.1 million viewers on election night, compared to 6 million on MSNBC and 10.3 million on Fox News.
Last month, CNN announced it would introduce a paywall on its online content in a bid to raise cash, offering a $3.99-a-month subscription service. CNN had previously tried to launch a streaming app, CNN+, but that failed after just 30 days.
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