Trump Biopic ‘The Apprentice’ Flops in Opening Weekend, Plays to Mostly Empty Theaters Despite Massive News Media Push

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by David Ng, Breitbart:

Moviegoers across the country have fired The Apprentice.

The controversial Trump biopic — which portrays the young Donald Trump as a rapist — is set to gross around $1.5 million on its opening weekend. That’s an embarrassingly low figure given the movie received a wide release on 1,740 screens, for a per-screen average of about $862.

Since most screens feature multiple showings a day, that means from late Thursday to Sunday, there was an average of around five people per showing — in other words, mostly empty theaters.

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The expected weekend gross of $1.5 million is even less than pre-release forecasts predicting movie would gross around $3 million.

The Apprentice received reams of free publicity from the mainstream news media, which eagerly promoted the movie in the weeks leading up  to its release this weekend. The movie scored puff-piece coverage from such outlets as The New York Times, CNN, CBS News, MSNBC, and the Hollywood trade publications like Variety.

But the extensive coverage clearly failed to whip up enthusiasm in the general public.

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