by Brandon Smith, Alt Market:
I was recently watching a video by some of my favorite movie commentators in which they were lamenting the apparent death of the movie theater business. They cited a long list of recent blockbuster bombs with some confusion as to why so many films were failing. In particular, they had predicted the film ‘Furiosa’ (a feminist bait and switch movie designed to replace the more popular male Mad Max character) would do relatively well. Yet, the movie bit the dust in epic fashion. They were bewildered as to why this occurred.
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They posited numerous social and economic theories trying to explain why so many big budget bonanzas were losing money. They of course suggested that the covid event might have pushed people to adjust to streaming services as the better option. They noted that theaters can be more frustrating because of loud customers. They tried to apply some economic theories to the situation (these theories were overly simplistic and painful, but these guys aren’t economists so I gave them a pass).
However, when the concept of the culture war was briefly broached, they dismissed it immediately.
They acted as if it wasn’t a part of the equation at all; a mere fringe element of “click baiters” trying to make something out of nothing. The idea that people are boycotting Hollywood on principle was too much for these film critics to handle. And, I have to say, the level of delusion required to ignore the effects of the culture war is mind boggling to me. If you don’t understand the culture war, then you don’t understand a thing that’s happening in America (and many parts of Europe) today.
People Oblivious To The Importance Of The Culture War
I realize that there are people out there that refuse to engage in anything political. Some of them don’t like to involve themselves in conflict of any kind. Others see themselves as “above it all” and superior to anyone that spends time on politics, social issues or “conspiracy theories.” This seems more like a coping mechanism for those that don’t grasp the complicated nature of civil division.
Yes, it’s easier to turn a blind eye to what’s happening and pretend like the chaos is random, but the fact is that our civilization is changing and breaking apart rapidly and this is by design. EVERYONE will be affected by these conditions and consequences whether they believe in the culture war or not.
The world of film might be seen as frivolous to a lot of conservatives out there, but it has always fascinated me because it’s a perfect window into cultural conflicts. Film is supposed to be an expression of modern day mythology, but it can also be a look into ideological influences behind the curtain. It’s often used as a vehicle for establishment propaganda.
The utter failure of Disney’s efforts to force woke cultism into Star Wars is a good example. Their latest series, The Acolyte, is perhaps the worst performing Star Wars production of all time. The show has been described as “morally relative lesbian witches in space” and a DEI propaganda disaster.
The response from Disney and the media? Blame the audience, the consumers, instead of admitting they created a bad product that no one wants. They say you should want to watch it. If you don’t, then there’s something wrong with YOU.
The Communistic Erasure Of Consumer Choice
It’s not only about movies. Nearly every major corporation has engaged in woke warfare since around 2016 and they have been relentless in their mission to make far-left extremism the dominant ideology in the western world. Even to the point that they are willing to lose a massive portion of their customer base in the process (Bud Light is a great example of this).
The corporate insurgency against consumers is never more obvious than it is in June, unilaterally declared “Pride Month” by an army of international companies and non-profit organizations. Make no mistake, “Pride” is not a grassroots endeavor or a redress of grievances. The LGBT community has no legitimate grievances and they have the same exact rights under the law as everyone else. Pride month is not about equality, it’s about power and cultural control.
