by Niamh Harris, The Peoples Voice:
The Australian underwear company Bonds has sparked a backlash after using a bearded, non-binary person to model a bikini.
The company used two non-binary models with ‘they/them’ pronouns to advertise its $18.99 ‘Retro Rib™ Seamless Tonal Hi Bikini’ as part of its Pride 2024 range.
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A man is the new face of Bonds, the #1 women’s underwear brand in Australia pic.twitter.com/r3saUJhz4m
— End Wokeness (@EndWokeness) February 7, 2024
The bikini is part of a collection to promote its Pride campaign which showcases transgender models, drag queens, and other people who identify as gay, bisexual and pansexual.
The Mail Online reports: But one of the models, ‘Mikey’ – who is 1.99m tall and has a beard and a bulge under his bikini bottoms – has outraged some customers who are now calling for a boycott.
‘Just another company to never buy from again,’ wrote one Twitter user.
‘Go woke go broke come on people!’, another wrote.
The product listing was flooded with one-star reviews from irate customers.
‘I use to buy Bonds (but) I will no longer do so, seeing a man wearing women’s garments is seriously off-putting,’ wrote one reviewer.
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