The Loudest Deceptions Provide The Greatest Evolutionary Potential

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by Arjun Walia, The Pulse:

Over two decades later and the public is still being gaslit about one of the most influential global events in modern history. But this is also providing meaningful evolutionary pressure.

The 9/11 anniversary is here once again. This year I want to take a bit of a different approach to what we’ll share today.

A lot has changed over the last 15 years since I began doing my work. And while things might currently seem bleak on one end to most of us, my perspective says things are actually better than we might think – moving in the right direction you might say.

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Although that may be hard to see, I hope I can elicit that feeling through my observations and story below.


It’s no secret that people are continually walking away from traditional media- it’s deeply failing to inform people. Aside from the obvious mistruths being spread via mainstream outlets, I believe the driver of a ‘meaning crisis’ is at play as well.

A meaning crisis happens when the existing story or philosophy that drives a society no longer resonates or makes sense to people. This can happen as we learn more and expand our knowledge collectively, or even as we evolve in what we feel is important to us.

These types of cultural evolutions have occurred for millennia, and right now is not all that different. Simply put, the story that has driven modern society for decades is dying and that comes with a great deal of symptoms.

Predictably, some view the mass exodus from mainstream media as a misplaced loss of trust in institutions driven by ‘fake news’ online and growing polarization. This is common. There have always been those within an evolution who hold onto the old story even as it makes no sense.

I think back to when I first began publishing alternative ideas around public events in 2009. We were of a few who questioned things like the safety of Monsanto products, the trustworthiness of Big Pharma, or whether or not we were being told the truth about major events like 9/11, wars or subjects like UFOs and consciousness.

Back then, we were aggressively attacked as pseudoscientific, fringe conspiracy theorists – even when it came to subjects that are common knowledge today. Many of the things we published back then are now the popular ideas discussed by major influencers today, including mainstream media.

Things like Big Pharma knowingly creating the opioid problem and getting regulators on their side during the process. UFOs being covered up by governments is now a mainstream idea, and inquiring about the topic doesn’t mean you’re fringe and unhinged anymore. The subject of consciousness has moved from culty pseudoscientific nonsense to one major universities are publishing research on.

Back in the day, we’d get smashed with heavy judgements and fake news strikes for questioning 9/11, but now big YouTube influencers can freely talk about it and get good reach primarily because it’s less frowned upon.

While some are just waking up to how bad censorship is right now, I have to say it was significantly more lonely and rough talking about this stuff 15 years ago.

Yes, the beast of modern censorship is still lashing out, but it’s because way more people are awake.

I won’t lie, I still feel grief from time to time when I think about how we went from having a thriving thought-leading and alternative media business for over a decade to now being relegated to the corner because we were about 5 years ahead of our time and experienced levels of censorship people simply don’t experience today.

Yes, I know some COVID-era doctors, scientists, and media outlets are being censored today, but it’s not quite like it was back then. Censorship now can make you more popular, whereas back then very few believed it was even happening. I feel like an old man saying “I walked uphill to school both ways!” when I hear the COVID-era of media outlets talk about censorship. Yes, it’s bad, but it’s a significantly more supportive environment these days, and I think that’s a good sign.

It’s a tough pill to swallow at times, to feel your popularity systematically erased. Going from hard-earned Joe Rogan level reach to being hard to find, all from a switch of a button.

At the same time, I remind myself of the bigger collective story here: more people are waking up.

We might be gone to the masses, but there are big influencers out there being heard by people. That IS something to celebrate. THAT is a sign of a continued healthy evolution with the meaning crisis.

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