by Victoria Taft, PJ Media:
With grand fanfare, Fox News rolled out its first night of the post-Tucker Carlson permanent primetime lineup Monday night. The ratings were released Tuesday, showing a freefall in viewership. Even Sean Hannity lost the ratings battle to MSNBC. Let’s just say that at this point the guys in the executive suites might need some smelling salts.
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JUST IN: Fox News ratings are in an absolute free fall after their primetime revamp turned out to be a massive flop.
The once dominant news outlet is falling to MSNBC.
According to @Chadwick_Moore, the Author of ‘Tucker,’ executives at Fox are panicking after ratings came in… pic.twitter.com/pEJ7yleNa7
— Collin Rugg (@CollinRugg) July 18, 2023
Chadwick Moore, the author of a new book about Tucker Carlson, tweeted that Fox News executives were “panicked” by the flagging numbers. Moore wrote, “Sources at Fox are telling me that last night’s much-hyped primetime reboot was a ratings disaster. Executives are panicked.” Thought Sean Hannity’s time slot didn’t change, he still “lost to MSNBC’s Maddow and the 8:00 show only pulled in 149,000 from the key demographic. (Tucker routinely got at least 400k). More to come…”
Sources at Fox are telling me that last night’s much-hyped primetime reboot was a ratings disaster. Executives are panicked. Hannity lost to MSNBC’s Maddow and the 8:00 show only pulled in 149,000 from the key demographic. (Tucker routinely got at least 400k). More to come…
— Chadwick Moore (@Chadwick_Moore) July 18, 2023
But there’s some palace intrigue going on at Fox News.
A former head writer for Carlson’s show, Gregg Re, dished some detailed data breaking down how much of the plum 25-54 audience is watching the new lineup. Re was kept on after Carlson’s show was removed from the Fox News lineup. But his Twitter bio says he’s now with The Daily Wire.
The former chief writer shared the Fox News primetime ratings and also provided some color commentary about them and the importance of the 25-54 demo for advertisers.
Re said, “Final ratings numbers are in from Fox’s big primetime ‘relaunch/reshuffle.’” He compared and contrasted the Tucker Carlson numbers, including DVR viewings, with the new lineup. “@JesseBWatters managed just 161,000 viewers in the key 25-54 y/o demographic (Tucker often had [average] 400k). Jesse somehow lost demo viewers after Laura Ingraham, who scored 162,000.” And then the crushing news came that “Hannity cratered at 150,000 demo viewers — roughly 50,000 lower than Maddow.” He concluded with “disastrous,” and asked if they were “The Wrong Hosts at the Wrong Times.”
