by Ethan Huff, Natural News:
All things considered, Anheuser-Busch, the parent company of the failing Bud Light brand, is insistent, despite no apology to the country, that the transgender beer will soon make a comeback, even though Americans are increasingly done with all things LGBT pride.
“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” said Anheuser-Busch global chief marketing officer Marcel Marcondes at the recent Cannes Lions International Festival.
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“It’s tough exactly because what we do is all about bringing people together.”
At no point in his statement did Marcondes admit that it was a mistake for his company’s Bud Light brand to go trans, betraying the millions of faithful customers who would rather not have had a mentally ill “influencer” parading himself as the new apparent beer mascot. Instead, Marcondes celebrated himself and his company for somehow showing humility – his words – despite its promotion of pride, which is the exact opposite of humility.
“That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers,” Marcondes bizarrely told the Cannes crowd, adding that the customer backlash was a “wake-up call” for marketers like himself, especially during “times like this.”
“Which is to really celebrate and appreciate every consumer that loves our brands – but in a way that can make them be together, not apart.”
