by John Nolte, Breitbart:
Two months into the Bud Light transvestite debacle and sales are worsening with a staggering drop of 29.5 percent for the week ending May 20.
Everyone assumed time would heal Bud Light’s public relations debacle. Eventually, it was assumed, beer drinkers would get over their anger at Anheuser-Busch for “partnering” with Dylan Mulvaney, a guy who runs around in a dress mocking women. All Bud Light had to do was wait it out, right? After all, it’s not easy to get someone to change their brand, especially their beer brand, right?
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Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
No matter how you slice the data, it’s a bloodbath. Sales have fallen off a cliff, Anheuser-Busch Inbev’s stock is getting crushed since the start of April, beers are selling for just pennies and there’s no end in sight.
Transheuser-Busch literally cannot give this beer away for pennies a can.
What should terrify Transheuser-Busch is that sales continue to worsen. Year-over-year sales during the week ending May 6 dropped 23.6 percent. The week prior, sales dropped a little less than that — 23.3 percent. Now sales are down 29.5 percent. If Memorial Day Weekend sales are over a cliff like this, Transheuser-Busch will have no choice but to change its name from “Bud Light” to something manly like Clint Bronson Light. The label Bud Light is simply too toxic these days. No one wants to be associated with it. No one wants to face the stares and jokes that come with buying Bud Light.
A name change might seem like a small thing, but prior to “partnering” with a fetishist who’s made himself famous performing minstrelsy against women, Bud Light was the top-selling beer in the country. So, that would be a powerful brand to lose. It would be like McDonald’s or Pepsi or Walmart surrendering a brand, a name, and a product design that took decades to build — to penetrate the public consciousness. You can’t put a price on that, and Transheuser-Busch threw it all away after getting hoodwinked by all this un-American and fascist DEI nonsense.
A sign protesting Bud Light beer is seen along a country road on April 21, 2023, in Arco, Idaho. (Natalie Behring/Getty Images)
Oh, and the overall value of Transheuser-Busch is going down, down, down… On March 31, the stock sat at $66. Today, it’s down to $54. Ouch.
