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Bill Gates: the new Pavlov

by Jon Rappoport, No More Fake News:

“Under the surface of this global civilization, a great and secret war is taking place. The two opponents hold different conceptions of Reality. On one side, those who claim that humans operate purely on the basis of stimulus-response, like machines; on the other side, those who believe there is a gigantic thing called freedom. Phase One of the war is already over. The stimulus-response people have won. In Phase Two, people are waking up to the far-reaching and devastating consequences of the Pavlovian program.” (The Underground, Jon Rappoport)

“From the moment the first leader of the first clan in human history took charge, he busied himself with this question: ‘What can I say and do that will make my people react the way I want them to.’ He was the first Pavlov. He was the first psychologist, the first propagandist, the first mind-control boss. His was the first little empire. Since then, only the means and methods have changed.” (The Underground, Jon Rappoport)

A thought-form is a picture-plus concept in the mind that tends to guide behavior.

A dominant thought-form in Earth civilization today is: universal rule through gigantic, highly organized structures; e.g., mega-corporations that owe no allegiance to any nation.

Imagine a few thousand such corporations with interlocking boards and directorates; colluding with super-regional governments and their honeycombed bureaucracies; combined with regional armies, intelligence agencies and technological elites; hooked to a global surveillance operation; in control of media; cooperating with the largest organized religions on Earth.

Imagine all this as essentially one organization—and you see the thought-form in its wide-screen version.

Top-down as top-down has never been before.

Functions and compartments defined and specialized at every level, and coordinated in order to carry out policy decisions.

As to why such a thought-form should come to dominate human affairs, the simplest explanation is: because it works.

But beneath that answer, for those who can see, there is much, much more.

Individuals come to think that “effective” and “instrumental” and “efficient” are more important than any other issues.

Keep building, keep expanding, keep consolidating gains—and above all else, keep organizing.

Such notions and thought-forms replace life itself.

The Machine has come to the fore. All questions are now about how the individual sees himself fitting into the structure and function of The Machine.

Are human beings becoming social constructs?

Populations are undergoing a quiet revolution. We can cite some of the reasons: television; education; job training and employment requirements; the Surveillance State; government organizations who follow a “zero tolerance” policy; inundation with advertising.

Yes, it’s all geared to produce people who are artificial constructs.

And this is just the beginning. There are a number of companies (see, for example, affectiva.com) who are dedicated to measuring “audience response” to ads and other public messages. I’m talking about electronic measuring. The use of bracelets, for instance, that record students’ emotional responses to teachers in classrooms, in real time. (Bill Gates shoveled grant money into several of these studies.)

Then there is facial recognition geared to the task of revealing how people are reacting when they sit at their computers and view websites.

Push-pull, ring the bell, watch the dog drool for his food. Stimulus-response.

It’s not much of a stretch to envision, up the road a few years, whole populations more than willing to volunteer for this kind of mass experimentation. But further than that, we could see society itself embrace, culturally, the ongoing measurement of stimuli and responses.

“Yes, I want to live like this. I want to be inside the system. I want to be analyzed. I want to be evaluated. I want to accept the results. I want to be part of the new culture. Put bracelets on me. Measure my eye movements, my throat twitches that indicate what I’m thinking, and my brain waves. Going to a movie should include the experience of wearing electrodes that record my second-to-second reactions to what’s happening on the screen. I like that. I look forward to it…”

In such a culture, “Surveillance State” would take on a whole new dimension.

“Sir, I want to report a malfunction in my television set. I notice the monitoring equipment that tracks my responses to programs has gone on the blink. I want it reattached as soon as possible. Can you fix it remotely, or do you need to send a repair person out to the house? I’ll be here all day…”

People will take pride in their ongoing role as social constructs, just as they now take pride in owning a quality brand of car.

The thought process behind this, in so far as any thought at all takes place, goes something like: “If I’m really a bundle of responses to stimuli and nothing more, then I want to be inside a system that champions that fact and records it…I don’t want to be left out in the cold.”

Here is a sample school situation of the near future: for six months, Mr. Jones, the teacher, has been videotaped, moment by moment, as he instructs his class in English. All the students have been wearing electronic bracelets, and their real time emotional responses (interest, boredom, aversion) have also been recorded. A team of specialists has analyzed the six months of video, matching it up, second by second, to the students’ responses. The teacher is called in for a conference.

“Mr. Jones, we now know what you’re doing that works and what you’re doing that doesn’t work. We know exactly what students are positively reacting to, and what bores them. Therefore, we’re going to put you into a re-ed seminar, where you’ll learn precisely how to teach your classes from now on, to maximize your effectiveness. We’ll show you how to move your hands, what tone of voice to use, how to stand, when to make eye contact, and so on…”

Mr. Jones is now a quacking duck. He will be trained how to quack “for the greater good.” He is now a machine toy. Whatever is left of his passion, his intelligence, his free will, his spontaneous insights, his drive to make students actually understand what they’re learning…all subordinated for the sake of supposed efficiency.

Think this is an extreme fantasy? See the Chicago Tribune, June 12, 2012, “Biosensors to monitor students’ attentiveness”:

“The Bill & Melinda Gates Foundation, which has poured more than $4 billion into efforts to transform public education in the U.S., is pushing to develop an ‘engagement pedometer.’ Biometric devices wrapped around the wrists of students would identify which classroom moments excite and interest them — and which fall flat.”

“The foundation has given $1.4 million in grants to several university researchers to begin testing the devices in middle-school classrooms this fall.”

“The biometric bracelets, produced by a Massachusetts startup company, Affectiva Inc, send a small current across the skin and then measure subtle changes in electrical charges as the sympathetic nervous system responds to stimuli. The wireless devices have been used in pilot tests to gauge consumers’ emotional response to advertising.”

“Gates officials hope the devices, known as Q Sensors, can become a common classroom tool, enabling teachers to see, in real time, which kids are tuned in and which are zoned out.”

“Existing measures of student engagement, such as videotaping classes for expert review or simply asking kids what they liked in a lesson, ‘only get us so far,’ said Debbie Robinson, a spokeswoman for the Gates Foundation. To truly improve teaching and learning, she said, ‘we need universal, valid, reliable and practical instruments’ such as the biosensors.”

Read More @ JonRappoport.com

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