by Vicki Batts, Natural News:
The dairy industry has seen their profits plummet over the last several years. Health-conscious consumers have been ditching calorie-laden beverages in favor of water and other low-calorie alternatives. Even though there have been studies that demonstrate milk offers nutritional benefits, people still aren’t buying as much of it as they used to.
And in our profit-driven world, that is an issue that the dairy industry is clamoring to remedy.
The International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF) petitioned the FDA to amend the “standard of identity” for milk and 17 other dairy products. [RELATED: Keep up with the latest FDA headlines at FDA.news]
Why? So they could use any kind of approved sweetener, including artificial sweeteners like aspartame, without having to indicate that the beverage contained a sugar substitute on the label.
Items that contain artificial sweeteners or other ingredients to reduce their calorie counts are required by the state to indicate that they are “reduced calorie” on the label. According to the IDFA and NMPF, this label is a turn off for many consumers. Perhaps this is because many people try to avoid consuming artificial sweeteners?
Regardless, their deceitful proposal would remove the tell-tale phrase from the products’ labels, but it would not impact the actual ingredient list. However, that means one would have to inspect the ingredient list on every milk bottle they purchase to ensure no undesirable ingredients are present. [RELATED: Learn more about what’s hiding in your food at Ingredients.news]
How many people would actually do this, and how many would actually be aware that they had to? The industry relies on consumer ignorance to sell products; a proposal such as this clearly demonstrates that. They are trying to fool people into buying milk sweetened with a chemical they would otherwise avoid.
How is this even being considered as a possibility? Americans have the right to know what is in their food, and industries like Big Dairy do not have the right to be deceitful. Many other products would still be subject to bearing the “reduced calorie” label — why should they get a pass? There is no reason for milk, or any other food stuff, to lie about what it contains — especially when it contains harmful chemicals like aspartame.
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