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‘Then We Will Fight in the Shade’ – A Guide to Winning the Media Wars

by Michael Krieger, Liberty Blitzkrieg:

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

– Sun Tzu, The Art of War

The ongoing battle between independent, alternative media and legacy corporate-government sponsored propaganda media is in full swing following Donald Trump’s victory in the 2016 election. While I’m no big fan of Trump, his win has so emotionally damaged the U.S. status quo they have begun to lash out in a hysterical and careless manner against those they feel prevented Her Highness, Hillary Clinton, from ascending to the throne.

The escalation of this fight, which I have referred to as “The Media Wars” since the summer, was easy to foresee. As I noted in the post, Questioning Hillary’s Health is Not Conspiracy Theory:

As I look at the landscape in 2016 to-date, I observe emergent signs that alternative media is finally beginning to take over from the legacy mainstream media when it comes to impact and influence. The mainstream media (unlike with John McCain in 2008), had decided that Hillary Clinton’s health was not an issue and chose not to pursue it. Many in the alternative media world took a different position, and due to mainstream media’s failure to inform the American public for decades, the alternative media drove that issue to the top of the news cycle. That’s power.

This is an incredibly big deal, and the mainstream media intuitively knows what it means. It means a total loss of legitimately, prestige and power. All of which is well deserved of course.

So here’s the bottom line. 2016 represents the true beginning of what I would call the Media Wars. Alternative media is now capable of driving the news cycle. Mainstream media now has no choice but to fight back, and fight back it will. It will fight back dirty. This is going to get very ugly, but by the time the dust has settled, I think much of the mainstream media will be left as a shell of its former self.

2016 was the year when alternative, independent media went from being merely influential, to affecting the outcome of a Presidential election. As was widely reported, basically every single newspaper in the nation endorsed Hillary Clinton for President. The fact she lost anyway represented the greatest middle finger to the media (and the status quo generally) doled out by the American public in at least a generation.

While genuinely fake Macedonia-based news sites certainly garnered a lot of clicks (and revenue) by inventing ridiculous stories, anyone who really thinks this is what led to Hillary’s defeat is simply in denial. We all know that independent websites taking Hillary to task on her very real and very deplorable track record of being a compulsive liar is what was truly decisive. The mainstream media knows this, which is why they haven’t actually been focusing on censoring provably fake news sites, but rather have been promoting an agenda to lump any non-establishment perspectives within the umbrella of “fake news” in order to destroy their competition and regain an upper hand in the national narrative. If those of us who value independent media want to thwart this nefarious plan, we need to fully understand what these cretins are up to.

To that end, I want to turn your attention to one of the best articles I’ve read on the topic. Published at Counterpunch and titled, Manufacturing Normality, here are a few excerpts (definitely make sure to read the entire thing):

Sometime circa mid-November, in the wake of Hillary Clinton’s defeat (i.e., the beginning of the end of democracy), the self-appointed Guardians of Reality, better known as the corporate media, launched a worldwide marketing campaign against the evil and perfidious scourge of “fake news.” This campaign is now at a fever pitch. Media outlets throughout the empire are pumping out daily dire warnings of the imminent, existential threat to our freedom posed by the “fake news” menace. This isn’t the just the dissemination of disinformation, propaganda, and so on, that’s been going on for thousands of years … Truth itself is under attack. The very foundations of Reality are shaking.

Who’s behind this “fake news” menace? Well, Putin, naturally, but not just Putin. It appears to be the work of a vast conspiracy of virulent anti-establishment types, ultra-alt-rightists, ultra-leftists, libertarian retirees, armchair socialists, Sandernistas, Corbynistas, ontological terrorists, fascism normalizers, poorly educated anti-Globalism freaks, and just garden variety Clinton-haters.

As I suggested in these pages previously, what we are experiencing is the pathologization (or the “abnormalization”) of political dissent, i.e., the systematic stigmatization of any and all forms of non-compliance with neoliberal consensus reality. Political distinctions like “left” and “right” are disappearing, and are being replaced by imponderable distinctions like “normal” and “abnormal,” “true” and “false,” and “real” and “fake.” Such distinctions do not lend themselves to argument. They are proffered to us as axiomatic truths, empirical facts which no normal person would ever dream of contradicting.

In place of competing political philosophies, the neoliberal intelligentsia is substituting a simpler choice, “normality” or “abnormality.” The nature of the “abnormality” varies according to what is being stigmatized. Today it’s “Corbyn the anti-Semite,” tomorrow it’s “Sanders the racist crackpot,” or “Trump the Manchurian candidate,” or whatever. That the smears themselves are indiscriminate (and, in many instances, totally ridiculous) belies the effectiveness of the broader strategy, which is simply to abnormalize the target and whatever he or she represents. It makes no difference whether one is smeared as a racist, as Sanders was during the primaries, or as an anti-Semite, as Corbyn has been, or a fascist, as Trump has relentlessly been, or peddlers of Russian propaganda, as Truthout, CounterPunch, Naked Capitalism, and a number of other publications have been … the message is, they are somehow “not normal.”

Why is this any different from the shameless smear jobs the press has been doing on people since the invention of the press and shameless smear jobs? Well, hold on, because I’m about to tell you. Mostly it has to do with words, especially binary oppositions like “real” and “fake,” and “normal” and “abnormal,” which are, of course, essentially meaningless … their value being purely tactical. Which is to say they denote nothing. They are weapons deployed by a dominant group to enforce conformity to its consensus reality. This is how they’re being used at the moment.

The meaningless binary oppositions that the neoliberal intelligentsia and the corporate media are supplanting traditional opposing political philosophies with (i.e., normal/abnormal, real/fake), in addition to stigmatizing a diversity of sources of non-conforming information and ideas, are also restructuring our consensus reality as a conceptual territory in which anyone thinking, writing, or speaking outside the mainstream is deemed some kind of “deviant,” or “extremist,” or some other form of social pariah. Again, it doesn’t matter what kind, as “deviance” in itself is the point.

Actually, the opposite of deviance is the point. Because this is how “normality” is manufactured. And how consensus reality as a whole is manufactured … and how the manufacturing process is concealed.

The above hits the nails entirely on the head. It also explains why it took the Washington Post two weeks to even address the fact that it published a fake news article about “fake news.” Here’s how The Washington Post is “taking responsibility.”

Read More @ LibertyBlitzkrieg.com

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