The Phaserl


Nature Valley is Facing Lawsuits over Granola Bar Labeling

by Julie Fidler, Natural Society:

If a food product contains small amounts of glyphosate (an herbicide chemical), can it still be considered “100% natural?” Fed-up consumers are saying no to false advertising, and now multiple lawsuits have been filed against Nature Valley for exactly that.

The company is facing four lawsuits, including three federal class actions filed in District Courts in New York, California, and Minnesota, along with a civil case brought in a D.C. Superior Court on behalf of three non-profit groups. [1]

Nature Valley: A Little History

General Mills, the company that owns Nature Valley, has been down the litigation path over deceptive labeling before.

In 2014, the company settled a class-action lawsuit and agreed to drop its “100% natural” label on Nature Valley granola bars if they contained high-fructose corn syrup, maltodextrin, or various other highly processed ingredients. [2]

For a while, the claim was missing from boxes of the granola bars, but it has since reappeared on many Nature Valley products, just in different forms.

For example, the packaging for the Sweet & Salty Nut Granola Bars states that the snacks are “made with 100% natural whole grain oats.”

The plaintiffs in the most recent cases say that claim is deceptive.

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