by Amy Goodrich, Natural News:
Just days after introducing the colorful “Step It” fitness trackers in Happy Meals, McDonald’s is removing them because the plastic bands are giving children skin irritations.
In a statement sent to the CNN, Terri Hickey, a spokeswoman for McDonald’s, said that they took “swift and voluntary” steps after receiving several reports of potential rashes and burns. She further stated that nothing is more important to them than the safety of their customers, and they will thoroughly investigate the issue.
The kid’s pedometer came in six bright colors and was part of their Rio Olympics healthy lifestyle campaign to get kids moving. The fitness tracker counted steps while blinking to indicate how fast the child was moving. The wearable was set to be available for four weeks in the U.S. and Canada.
A recent Facebook post –which has been shared more than 130,000 times — showed pictures of a young boy who received a burn on his arm from the Happy Meal toy, after playing with it for just eight minutes.
Terri Hickey has not replied to requests of the CNN for additional information about the manufacturer of the activity trackers and how many incidents occurred.
The irony of a sneaky marketing campaign
McDonald’s promotional stunt to include a fitness device has sparked a lot of discussion on whether it would actually help children to get more active and live a healthier lifestyle.
With devices such as FitBit or Jawbone becoming more popular and high-tech, McDonald’s seems to be jumping onto the latest trends and fads rather than making their food more healthy.
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