by Christina Sarich, Natural Society:
A watershed moment has just occurred in food transparency. General Mills (GM), the same company that tried to impair genetically modified food-labeling by donating more than a million dollars to defeat legislation in several states, is about to label its products containing genetically modified ingredients.
Along with being part of the Grocery Manufacturers Association (GMA) – Big Food’s national lobby group, GM has announced that it will label all their products if they contain genetically modified ingredients.
The multinational food company says that it will label GM products due to a need to be cost-effective with Vermont’s new GMO labeling law going into effect this summer, but there could be other incentives for General Mills to start labeling.
Jeff Harmening, head of General Mills’ U.S. retail operations said in a post on a company blog Friday:
“We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that. The result: Consumers all over the country will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills food products.”
Despite a history of trying to keep Americans in the DARK about what is in their food, the company suddenly seems to be bowing to consumer demand for food labeling.
According to Just Label It:
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