by Christina Sarich, Natural Society:
But Coors Light drinkers are nonplussed by what they are calling ‘misleading advertising’ in a lawsuit filed in Miami-Dade county against the brewers of one of America’s favorite beers.
A class action claim attests that the beer is brewed in other breweries that are nowhere near the Rocky Mountains, and certainly not, says plaintiff Joaquin Lorenzo, with “mountain spring water.”
Though the brewery was originally founded at the base of the Rocky Mountains, in Golden Colorado, by Adolph Coors and Jacob Schueler, the brewing company no longer brews in the area. Lorenzo argues:
“Coors Light is now the second most popular domestic beer sold in the United States, surpassed only by Budweiser Light Beer,” but it merged with a Canadian brewer, Molson who formed a joint venture with SABMiller to create MillerCoors.
MillerCoors, Molson Coors, and SABMiller now market, sell, and distribute the Coors Brand of beers throughout the United States in the popular “yellow-bellied” cans, as well as the new different can presentations of Coors Light Beers, the complaint claims.
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