by Christina Sarich, Natural Society:
I’d certainly like to bake some holiday cookies without GMOs, and when I initially heard McCormick would be rolling out a non-GMO vanilla, I thought it was pretty cool that like other food companies, McCormick is listening to its customers about what they really want in their food.
“…announced plans to take a leadership position in Organic and Non-GMO herbs and spices ahead of the peak holiday season.”
Unfortunately, the company says that it will be calling their vanilla non-GMO and only verifying this through their normal supply chain, and not necessarily through any transparent means, such as through the Non-GMO Project.
McCormick also claims that over 70% of all McCormick branded spices will be transitioning to either organic or non-GMO. Lori Robinson, Vice President of Corporate Branding, confirmed via an email to Project NOSH that the Non-GMO Vanilla extract will only be ‘verified’ through the company itself, but that they have considered going through the verification process via the Non-GMO Project.
All that the company claims isn’t necessarily up to standard, though. When a July study found that many dried oregano products made by McCormick contained fillers, they quickly issued a statement touting their “field to bottle” sourcing and that all of its oregano products are tested for purity and then “gently” dried to preserve flavor and color. That still doesn’t account for unnecessary fillers.
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