Ruth Crowell is modernizing the precious-metals industry. She oversaw the update of the silver fix, which had been around since 1897. Shortly thereafter, she was on to changing the way the world sets the gold price, which had been done the same way for 95 years. The 34-year-old American, who had spent seven years at the London Bullion Market Association after coming on as a temp worker, has become the international trade group’s first female chief executive.
“When something that’s been around for over a century decides to stop, it’s going to catch people by surprise,” Crowell said in an interview Oct. 1 at the LBMA, which sits across the street from the Bank of England. “We were going to be on the time line pass or fail, and I was damned if it was going to be fail.”
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