by Jeff Berwick, Dollar Vigilante:
While we aren’t surprised it is still with amazement how easily many people can be whipped into a frenzy of fear. After all, two years ago, if you were to say to a person the two words, “ISIS” and “Ebola” they would have no reaction whatsoever. In fact, they wouldn’t even know what you were talking about in regards to ISIS as it didn’t even exist at that time in its current form (it existed as the Israeli Secret Intelligence Service for decades before that but hardly anyone knew about it). In regards to Ebola, it would have elicited a shrug from almost everyone.
Two years ago, after all, Kony was the most important thing happening in the world. Don’t remember? That’s my point. Kony 2012 was the meme of the day and the organisation which urged grassroots campaigners to help take down the African warlord Joseph Kony made nearly $20 million with its Kony 2012 campaign. Its overall revenue for the year, made up from various sources including the Kony 2012 campaign, was $31.94 million. Its total expenses were $15.98 million. Of that, the company spent 81.48 per cent on “media, mobilisation, protection and recovery”.
Please follow SGT Report on Twitter & help share the message.