by Mikael Thalen, Story Leak:
Several large retailers in the United Kingdom have begun testing a new type of mannequin that sends digital alerts to shoppers’ cell phones as they walk past.
Created by tech developer Iconeme, the mannequins deliver detailed messages about a store’s merchandise to customers who download the accompanying app.
“Mannequins in the shop window or within the store environment communicate with a customers smartphones via an app,” Iconeme says. “When the customer walks past visual merchandising equipment that incorporates a VMBeacon, an alert is triggered.”
Iconeme, who plans to bring the technology into the US market, says that the mannequins can alert users as far as 50 meters away, even when a store is closed.
Please follow SGT Report on Twitter & help share the message.