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UK STORES TO IMPLEMENT ‘TRACKING MANNEQUINS’

by Mikael Thalen, Story Leak:

Several large retailers in the United Kingdom have begun testing a new type of mannequin that sends digital alerts to shoppers’ cell phones as they walk past.

Created by tech developer Iconeme, the mannequins deliver detailed messages about a store’s merchandise to customers who download the accompanying app.

“Mannequins in the shop window or within the store environment communicate with a customers smartphones via an app,” Iconeme says. “When the customer walks past visual merchandising equipment that incorporates a VMBeacon, an alert is triggered.”

Iconeme, who plans to bring the technology into the US market, says that the mannequins can alert users as far as 50 meters away, even when a store is closed.

Read More @ StoryLeak.com

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