by Christina Sarich, Natural Society:
In a $5 million settlement over a class-action consumer fraud lawsuit, Kellogg has agreed to stop using “All natural” and “100% natural” on several of its Kashi and Bear Naked brand products. This is just one more corporation to fail in their attempt to push non-food, unnatural items onto the public using false advertising. Pepsi-Co, Campbell’s and others have had to make similar changes recently due to consumer activism. What’s more, big food corporations are removing toxic chemicals and GMO from foods in Europe due to consumer activism.
Kellogg’s is the world’s largest maker of breakfast cereals, and is subject to a recent wave of litigation that challenges corporations that mislead the public with labels insinuating all natural ingredients when foods and drinks contain chemicals and carcinogenic ingredients, among other unnatural components.
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