by Jason Simpkins, Outsider Club:
As you’re no doubt aware, March Madness has more green than a St. Patrick’s Day parade.
We’re talking about an event that’s bigger than the Super Bowl – both in terms of revenue, viewership, and ad spending.
Here’s a quick breakdown of the cash flow…
TV Partnerships and Ad Revenue
In 2012, March Madness TV ad earnings eclipsed $1 billion for the first time. That same year, the NFL playoffs generated $976 million, while the NBA, MLB and NHL playoffs, combined, clocked in at just $991 million.
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