by Hesh Goldstein, Natural News:
Malia is the proprietor of a bar in Honolulu. In order to increase sales, she decides to allow her loyal customers – most of whom are unemployed alcoholics – to drink now and pay later. She keeps track of the drinks consumed on a ledger, thereby granting the customers loans.
Word gets around about Malia’s drink now pay later marketing strategy and, as a result, increasing numbers of customers flood into Malia’s bar and soon she has the largest sale volume for any bar in Hawaii.
By providing her customers’ freedom from immediate payment demands, Malia gets no resistance when she substantially increases her prices for wine and beer, the most consumed beverages. Her sales volume increases massively.
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