The Phaserl


Fortune Magazine: “the preparedness crowd isn’t marginal at all”

by Daisy Luther, The Organic Prepper:

You know that prepping has gone mainstream when the popular financial magazine Fortune has a positive write-up about the wisdom of being ready for whatever may come.

Columnist David Z. Morris attended a preparedness expo called Life Changes, Be Ready! in Lakeland, Florida last week, where he discovered that our concerns are the same as those of the average American.  ”LCBR gave an immediate sense of one big way that the preparedness crowd isn’t marginal at all – economically.”  He wrote:

More and more Americans are spending money to get ready for an uncertain future — gathering food, water, tools, and skills to help them weather anything from a hurricane to a pandemic. Contrary to images of deluded or gun-obsessed “lone wolves,” many preppers are average consumers reacting to concrete worries, and their way of thinking is spreading, fueling an emerging lifestyle trend. That lifestyle is generating demand for a broad spectrum of products offering survival — or even comfort — when large-scale systems go down…

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1 comment to Fortune Magazine: “the preparedness crowd isn’t marginal at all”

  • Ed_B

    With the typhoon disaster in the Philippines fresh in our minds and the many hurricanes, earthquakes, tsunamis, and tornadoes doing incredible damage in recent memory, why would any rational human being think that it is better to be unprepared than prepared to handle problems of this kind? Sitting around, waiting for someone else to get off their butt and send help is what is idiotic. Does anyone care more about us or our family members as individuals than we do? Of course not. The getting off of the butt is something that ALL people should be doing for themselves. This is not an all or nothing venture, folks. Even mild prepping with some basic food, water, a portable radio with extra batteries, and extra blankets would be MUCH better than nothing at all. Once started, other opportunities will occur to us… and the more the better.

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