The Phaserl


Present Shock and the Loss of History and Context

In his new book, Douglas Rushkoff examines the telescoping of time and context wrought by ubiquitous digital technologies.

by Charles Hugh Smith, Of Two Minds:

One of the few observers who is able to articulate a coherent critical account of American culture is Douglas Rushkoff. His new must-read book is Present Shock: When Everything Happens Now (print edition) and (Kindle edition).

I have long found inspiration and insight in Rushkoff’s work, especially his keen understanding of the pathologies of consumerism. In my 2009 book Survival+, I wrote:

Rushkoff’s reply to an interview question on the consequences of ubiquitous marketing reveals how media/marketing has created an unquestioned politics of experience in which one’s identity and sense of self is constructed almost entirely by what one buys:

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