from Gold Core:
Jewellers across the world are seeing a surge in jewellery purchases because consumers are taking advantage of the price drop and purchasing investment pieces that will grow in value over time.
In the USA with Mother’s Day approaching this weekend, consumers like Whitney Court who would normally buy flowers instead wants to purchase something that won’t wilt: a silver necklace.
“I’d rather spend a little bit more money and get her something she can keep than something she’s going to throw away in a week,” Court said of her present for her mom on May 12th.
Over 1/3 of Americans plan to purchase jewellery as a Mother’s Day gift, according to a National Retail Federation survey, the highest percentage in the survey’s 9-year history. U.S. jewellery sales have increased from 67.3 billion in 2011 to $71.5 billion in 2012.
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