Episode 70 of the Smells Like Human Spirit Podcast examines Chapter 5 of Edward Bernays’ ‘Propaganda’. Chapter 5 features several recurring topics; notably, aspirational culture, the manufacture of new customers, and controlling the public mind. Guy Evans looks at each of these key themes, and with the help of Mad Men’s Don Draper(!), investigates the strength of the emotional connection between ourselves and the products that we buy.Help us spread the ANTIDOTE to corporate propaganda.
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