The Phaserl


The ‘New Normal’: Sedating The Sheep

by Jeff Nielson, Bullion Bulls Canada:

In our Orwellian world of the 21st century Corporate Media; euphemisms abound. Some are merely inane. Some are slippery and deceptive. And some are plainly malicious. The abominable euphemism “the New Normal” satisfies all of those descriptions.

This time it’s different. Utter that expression in a sarcastic tone in any corporate boardroom, and one will likely elicit a chorus of sympathetic laughter. State it seriously, and one will be the subject of scorn and derision themselves.

What is the inevitable response of seasoned executives when some boardroom Novice attempts to peddle the line “this time it’s different”? The more things change, the more they remain the same. Context changes; Principles are immutable.

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